We talk a lot about creating the best production vehicles for people who want to get off the pavement and out into the wild. So, to show you how we actually do that, meet Mike Jarboe.

Mike is a Senior Manager in Customer Quality Services. In his words, his number one job is to “ensure industry leading product quality for our customers.” How does he do that? Well, it includes early detection of product quality issues, working with Design and our Manufacturing plants to resolve those issues and provide repair solutions to Toyota and Lexus dealership service departments. For Mike, it started with leaving business school to become a technician.

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TRD Off-road
TRD Pro 2020


Most cars fear pulling onto the shoulder, much less into the grass—but these bad boys live for it. The TRD Pro line of trucks and SUVs are the toughest, meanest, most off-road capable vehicles Toyota makes. If you like your vehicle showing more mud than paint, you’ve found your new playtoys. All the ride elements have been strengthened for the demands of off-road driving (without sacrificing comfortable seats and a killer stereo, of course). But to really help explain what makes TRD Pro special, we turned to Cody, Dave, and three jars of salsa.

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Camry Avalon 2020

TRD Camry and Avalon Hunker Down

Three red letters—TRD—have long been synonymous with racing and off-road excellence. But for 2019, Toyota injects their family sedans with decades of engineering adrenaline to create the TRD Camry and Avalon.

To understand what makes these models different from their regular models—beyond the easy stuff like engines and body kit—we cornered TRD lead engineer Jakin Wilson. We got down under the car and looked at a seldom-seen but imperative part of what makes these TRD models so special: the suspension and tires.

You might not think about those two things much—but, you are going to be glad when you hear what Jakin did for your new TRD.

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Camry & Avalon TRD Takeover

Once again, we are bringing racing to the road with the track-tuned sedans that you have been asking for; officially announced at the LA Auto Show – it is time to catch your sneak peek at the 2020 Camry TRD and Avalon TRD. These models embody TRD’s holistic approach to vehicle enhancement and were extensively tested at Toyota Arizona Proving Ground (Japan) and MotorSport Ranch (Texas). From matte black alloy wheels to enhanced chassis, and catback exhaust, complete with an exterior and interior makeover, these sedans feature magic you are not going to want to miss.

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86 Special Edition


Your pulse races the minute you lay eyes on its Raven black paint scheme. It raises the hair on the back of your neck when you fire the engine. Behind the wheel, diving into a corner, you’re in total control as you rocket out of the apex. Extreme feelings like these typically come at a steep price. Leave it to Toyota to create an exceptional way to indulge in excitement without breaking the bank: the 2019 86 TRD Special Edition. But with only 1,418 units are being produced, you better act fast if you want one in your garage...

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Fox Shocks


Not all shock absorbers are created equal. And unlike other manufacturers, the 2019 Toyota TRD Pro Tundra, Tacoma, and 4Runner embrace this with full-force. Each one features 2.5-inch aluminum-bodied TRD Pro-exclusive Fox Internal Bypass Shocks that are specially tuned for each vehicle by the engineers at TRD. What does that mean to you? This patented race-proven position-sensitive technology offers impressive performance and comfort whether slow-speed rock crawling, high-speed trail running, or simply commuting to work. What makes them so special? Read on and discover what bypass technology is all about!

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